**Top Global Travel Destinations for 2026: Big Sky, Okinawa, and Sardinia Lead the Way**
As the world continues to embrace post-pandemic travel, trends are shifting, with travelers seeking new experiences beyond traditional tourist hotspots. According to a recent report released by Expedia, Hotels.com, and Vrbo, the top trending global travel destinations for 2026 reflect this change. The report, which analyzed flight and accommodation searches from 24,000 travelers worldwide, highlights the destinations that have seen the most significant surge in interest over the past year. Let’s delve into the top-ranked locations and explore the factors driving their popularity.
**Big Sky, Montana: The Rising Star of Mountain Escapes**
Topping the list for 2026 is Big Sky, Montana, a Rocky Mountains town that has long been cherished by outdoor enthusiasts but is now capturing the attention of a much broader audience. Located about an hour’s drive from Yellowstone National Park, Big Sky is being recognized for its world-class recreational opportunities and evolving local culture.
Melanie Fish, a travel expert representing Expedia, Hotels.com, and Vrbo, notes that while Big Sky may seem like an overnight sensation, it has quietly built a reputation for excellence in outdoor activities. In the winter, visitors flock to its slopes for skiing and snowboarding, while the warmer months offer hiking, mountain biking, and whitewater rafting. This year-round appeal is complemented by a burgeoning dining scene, an increase in family-friendly offerings, and a calendar packed with community events and cultural activities.
Big Sky’s rise in popularity is indicative of a broader trend: travelers are increasingly seeking destinations that blend adventure, natural beauty, and local authenticity. The town’s ability to offer both thrilling outdoor experiences and a warm, welcoming atmosphere makes it an ideal choice for a diverse range of visitors, from solo adventurers to families looking for memorable vacations.
**Okinawa, Japan: A Model for Sustainable Tourism**
Coming in second on the list is Okinawa, a chain of subtropical islands in southern Japan. While Japan as a whole has seen a surge in tourism—thanks in part to a weaker yen and the lifting of Covid-related restrictions—some of its most famous cities, such as Kyoto, have struggled with overcrowding. In response, measures like tourist taxes have been introduced to manage visitor numbers and protect local communities.
Okinawa, however, stands out for its commitment to sustainable tourism. The region has been recognized by Expedia for meeting its “Smart Travel Health Check” framework, which aligns with the World Travel and Tourism Council’s principles. This recognition is based on Okinawa’s proactive environmental initiatives, such as coral reef restoration and a transition towards renewable energy sources. The islands are also focused on celebrating and preserving their unique local heritage, offering visitors opportunities to learn about the area’s history and culture in a way that respects both residents and the environment.
Fish emphasizes that while Expedia doesn’t dictate where people should travel, the company sees value in highlighting destinations that are leading the way in sustainable practices. In Okinawa, travelers can enjoy pristine natural environments and authentic cultural experiences, all while supporting a region that is actively working to balance tourism with the health of its ecosystems and communities.
**Sardinia, Italy: The Mediterranean’s Best-Kept Secret**
Rounding out the top three is Sardinia, Italy’s second-largest island and a destination that is slowly emerging from the shadow of better-known cities like Rome, Florence, and Venice. Sometimes called “the Maldives of Europe,” Sardinia is celebrated for its stunning beaches, crystal-clear waters, and dramatic coastlines. But the island’s appeal goes far beyond its shores.
Parts of Sardinia are recognized as a “Blue Zone,” a term used to describe regions of the world where people tend to live exceptionally long lives. This longevity is attributed to healthy lifestyle habits, access to fresh, local foods, and a strong sense of community and spirituality. For travelers, Sardinia offers the perfect blend of natural beauty, cultural richness, and wellness.
Fish acknowledges that reaching Sardinia requires a bit more effort than visiting mainland Italian cities, but for those willing to make the journey, the rewards are immense. Whether you’re looking to relax on a secluded beach, explore the island’s mountainous interior, or wander through charming towns steeped in history, Sardinia delivers a trifecta of experiences that cater to a wide array of traveler interests.
**The Broader Travel Landscape: Shifting Preferences and Responsible Choices**