Ink over email: Why handwritten notes still win in business

Ink over email: Why handwritten notes still win in business

In today's fast-paced, digital world, where communication is dominated by social media, texts, and emails, the art of the handwritten note is fading into obscurity. Yet, its power and impact remain significant, as highlighted by the co-hosts of 'The Five' in the context of Dana Perino's new book, 'I Wish Someone Had Told Me...'. This book explores valuable career advice, including the surprisingly profound effect of handwritten thank-you notes. In our daily lives, checking the mailbox might seem mundane, often yielding little more than bills, unwanted catalogs, and coupon packs. However, there is always a small glimmer of hope that something personal and meaningful might be waiting for us—a notion that is increasingly rare in our hyper-connected society. In a world driven by speed and automation, a simple handwritten thank-you note can stand out as a beacon of genuine human connection. It’s not just a sentimental relic; it is a strategic tool that can enhance your career, expand your network, and potentially increase your income. Ted Jenkin, president of Exit Stage Left Advisors, shares his perspective on the value of this practice. For over 25 years, he has consistently written five to ten handwritten thank-you notes each week. Despite his busy schedule, Jenkin finds this practice invaluable, having witnessed its return on investment firsthand. A thoughtfully written note can convey appreciation and acknowledgment in a way that digital messages often fail to achieve. In a business landscape where differentiation is crucial, being one of the few to express gratitude tangibly can set you apart from the competition. The fast-paced nature of modern communication—where emails, texts, and Slack messages blur by—means that a handwritten note compels the recipient to pause, engage, and remember. In an environment where genuine personal connections are rare, a handwritten note can create lasting emotional resonance. It is a significant gesture that goes beyond mere transaction, fostering real connections instead. Jenkin emphasizes the importance of this practice for those aiming to build successful careers or businesses. If you want to leave a lasting impression after a job interview, secure client referrals, or cultivate influential networks, start with a simple thank-you note. The rarity of this gesture gives it even greater impact. Most people are too busy or uninspired to make the effort, leaving a wide-open opportunity for those willing to take the extra step. The significance of handwritten notes extends beyond personal connections to professional development. Jenkin recalls an experience on former Congresswoman Mary Bono’s podcast, "Sagely Speaking," where he wrote a thank-you note post-interview. Such small gestures can enhance your professional relationships and contribute to career advancement. Leadership, too, can be profoundly affected by the simple act of saying "please" and "thank you." Many professionals overlook these basic courtesies, but they are essential for building loyalty and trust within a team. For business owners and executives, modeling appreciation through handwritten notes can set a positive cultural tone from the top down. Jenkin has practiced this throughout his career, sending real cards with real ink, which has earned him gratitude and reinforced the value of emotional intelligence in business. The benefits of this practice are not merely abstract. Relationships are the cornerstone of revenue generation, and consistent appreciation can drive referrals and build loyalty. By writing thank-you notes regularly, you reinforce your reputation and turn casual acquaintances into advocates. This can lead to better job offers, stronger partnerships, and ultimately, more financial success. To test this theory, Jenkin suggests committing to writing one handwritten thank-you note every day for a year. With 365 notes, crafted sincerely and specifically, you can watch your professional and personal networks transform as people remember and reciprocate your thoughtful gestures. In conclusion, the handwritten thank-you note is more than just a courtesy; it's a strategic career move. It’s a simple yet effective way to stand out in your industry without relying on complex technology or viral trends. All it takes is a pen, some paper, and a few minutes each day. In a world where speed and efficiency often overshadow personal connection, those who take the time to express gratitude will find themselves advancing further than those who don’t. Gratitude, as Jenkin asserts, is not just old-fashioned; it’s smart business and smart living.

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