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Dick's Sporting Goods to buy struggling Foot Locker for $2.4 billion

Dick's Sporting Goods to buy struggling Foot Locker for $2.4 billion

In a significant development in the retail sector, Dick’s Sporting Goods has announced its acquisition of the beleaguered footwear chain Foot Locker for approximately $2.4 billion. This acquisition marks the second major buyout in the footwear industry within a few weeks, highlighting the challenges that business leaders face in navigating the uncertainties brought about by President Donald Trump’s tariffs. Dick’s Sporting Goods plans to operate Foot Locker as a standalone entity while retaining its well-known brands, which include Kids Foot Locker, Champs Sports, WSS, and the Japanese sneaker brand atmos. The acquisition is seen as a strategic move to enhance Dick’s position in the sports and lifestyle sector. Dick’s CEO, Lauren Hobart, emphasized the importance of sports and sports culture, noting that the acquisition will enable the company to create a global platform that meets evolving consumer needs. This will be achieved through iconic brand concepts, improved store designs, omnichannel experiences, and a diverse product mix tailored to different customer segments. Both companies are currently led by women executives. Lauren Hobart took on the role of CEO at Dick’s in 2021, and Mary Dillon became the CEO of Foot Locker in 2022. Foot Locker had recently embarked on a turnaround plan in 2023, aimed at strengthening its relationships with major brands. At a recent J.P. Morgan Retail Round Up Conference, Dillon discussed Foot Locker's collaboration with Nike, particularly in basketball, sneaker culture, and children’s footwear segments. The acquisition comes in the wake of another major transaction earlier this month, where Skechers announced it was being taken private by the investment firm 3G Capital in a deal exceeding $9 billion. The retail sector is currently grappling with concerns over Trump's trade policies, particularly the trade war with China, which affects athletic shoe manufacturers that rely heavily on Asian production. The stock market has reflected these challenges, with shares of sporting goods and athletic shoe companies experiencing pressure throughout the year. Foot Locker’s stock, for instance, has plummeted 41% this year, as it contends with shifting sales strategies from major athletic brands like Nike and Adidas. Meanwhile, Skechers has seen its shares drop nearly 8%. According to the American Apparel & Footwear Association, approximately 97% of apparel and footwear purchased in the United States is imported, mainly from Asia. The reliance on overseas factories has allowed U.S. companies to minimize labor costs, but these companies and their suppliers are unlikely to absorb the cost increases resulting from new tariffs. For Dick’s Sporting Goods, acquiring Foot Locker, which is headquartered in New York City, presents considerable potential. Notably, it provides Dick’s with its first significant international presence and access to Foot Locker’s substantial real estate portfolio. Foot Locker operates around 2,400 retail stores across 20 countries, including North America, Europe, Asia, Australia, and New Zealand. It also has licensed store operations in Europe, the Middle East, and Asia, with global sales reaching $8 billion last year. Jefferies analyst Jonathan Matuszewski noted that about 33% of Foot Locker’s sales originate from outside the United States. He projects that the combined entity will generate around 12% of its sales internationally, based on a pro forma basis. This acquisition also expands Dick’s customer base, particularly appealing to sneaker enthusiasts who eagerly anticipate new releases from Foot Locker. Neil Saunders, managing director of GlobalData, commented that Foot Locker, with its 4.3% share of the sporting goods market, would provide an immediate advantage to Dick’s. He added that it would also enhance Dick’s bargaining power with national brands, especially in the sneaker sector. Under the terms of the deal, Foot Locker shareholders can opt to receive either $24 in cash or 0.1168 shares of Dick’s common stock for each share of Foot Locker they own. Dick’s aims to finalize the acquisition of Foot Locker in the second half of the year, pending approval from Foot Locker shareholders. Following the announcement, Dick’s stock experienced a decline of more than 10% in pre-market trading, whereas Foot Locker’s shares surged by over 82%, reflecting the market's reaction to the acquisition news.

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